2026 year of horse -what resolution will you be riding?

Most gymnasium businesses expect uptake of enrolments and subscriptions at the beginning of the year with people wanting to lose 5Kg or whatever.

Most chain gym business model is that 70% ? of all members will not bother turning upafter a month or two.

Why is it so hard for humans to keep their resolutions or goals?

Health, wealth, business and personal goals are hard.

Why ?

Thoughts?